Penenator × Striv.
Built to launch.

A growth partner. Not just another agency.

Striv is the partnership I run out of Toowoomba. I work with a small number of local businesses across three areas — Web, Content & Brand, and Revenue Architecture.

The honest version of what I do: most agencies build pretty websites and walk away. I'm more interested in whether the website actually helps the business make more money. That means thinking about how customers find you, what convinces them to buy, and how the whole thing connects to the way you actually run the business — not just how it looks.

Current clients include Smithy's TGW Gym, Toowoomba Basketball Association, Big Monkey Muay Thai, OTR Select Tours and Holt Lifting. Different industries, same approach: build the thing properly, stay involved, care whether it works.

The hard part is mostly done.

You've already taken the steps that matter — the patent, the Australian Standards testing, the manufacturing partners, the insurance backing. The product is real and the foundations are in place.

The next move is getting it in front of people.

A website that shows the product properly, tells the story honestly, and makes it easy for the right buyers to take action. That's what Phase 1 is for.

Phase 1 in full.

Website — six pages

Online store setup

• Wix Stores set up with your four product variants
• Standard Australian shipping configuration
• Stripe checkout with order notifications sent to your email
• Stock tracking and a simple order dashboard
• Trade-enquiry routing for bulk pricing requests

One thing to confirm: how orders get fulfilled — whether you pack and post from Cawdor, or product ships direct from Forma3D. That decision shapes how we set up shipping, so we'll lock it in before this stage.

Brand foundation

• Evolving your visual identity for digital — keeping the orange/black/white core, refining type for screen, defining how the seal mascot lives on the site
• Voice and tone guide for the site copy
• Consistent brand application across every page

Technical setup

• Domain configuration — penenator.com.au
• Branded email via Google Workspace
• Basic SEO — meta tags, sitemap, visibility for "roof penetration flashing Australia"
• Analytics — Google Analytics 4 + Wix conversion tracking
• 301 redirect from the existing domain so old links don't break

Trust & credibility

• Patent status, Australian Standards testing, manufacturing partners, "Australian Made" — surfaced where they belong
• Insurance partner and engineer mentions, once you confirm naming permission

Hosting & maintenance

• Ongoing site hosting (via Wix Studio) and domain renewal handled for you
• Small content updates — product prices, copy tweaks, new photography swapped in
• Security monitoring and platform updates kept current

Once the site is live, there's a small monthly fee to keep it running and looking after — we'll lock in the number together before launch so there are no surprises.

What sits outside Phase 1 — and why.

A few things sit deliberately outside Phase 1. Not because they don't matter, but because they're better served at a different stage.

• Photography & videography
  Handled by Chetty Salcedo (see next section). Separate quote, direct relationship — Striv coordinates the brief but doesn't middle-man the invoice.
• Social media & ongoing content
  Better handled in Phase 2 once the site is live and there's a launch moment to drive into.
• Wholesale ordering for trade buyers
  Down the track, a dedicated area where roofing suppliers and trade buyers order in bulk at trade pricing. A genuine opportunity once buyers start asking — but one to build properly when that demand is real, not before.
• Install guide page + QR code (optional)
  A hidden install-instructions page, reachable via a QR code printed on packaging — handy for the roofers actually fitting it. Easy to add as an option; the install video that would live on it would be a separate Chetty shoot, so it's not in this quote.
• Interactive 3D product viewer
  Flagged as Phase 1.5. The demo's product section is the foundation. To make it truly interactive — rotate, explode, examine each component — we need isolated renders from Forma3D's CAD. Once ready, it's a 1–2 day enhancement.

When Phase 1 ships, Phase 2 begins — content, social, ongoing photography, search visibility, customer follow-up. We'll detail that when the time comes. No commitment to Phase 2 is required to start Phase 1.

The footage that makes it real. Shot by a specialist.

For the launch site to deliver what it should, you need real photography and video — the kind that takes a serious product seriously. I work with Chetty Salcedo (Salcedo Media) for production. Here's what he'd cover for the launch:

Premium Website & Branding Content Package

• One full day shoot on location
• Professional videography and photography, with drone coverage
• Website hero video for the homepage
• One long-form explanation video — for the install/explainer page
• One short-form explanation video — for social and marketing use
• Product close-up videography
• Product photography across 5 products
• Professional editing and colour grading
• Web & marketing ready delivery

This separation means Chetty owns his work, you hold the relationship directly with him, and Striv stays focused on what Striv does. No middle-man markup. No surprise invoices.

The two explanation videos are quiet gold here — they give you ready-to-go social and marketing content from day one, well before any ongoing retainer kicks in.

Clear numbers. No surprises.

All prices in AUD. Striv is a sole trader, not currently GST-registered — the price you see is the price you pay, no GST added.

The deposit is kept deliberately light. You're already carrying real upfront cost getting the product to market — the structure here keeps the bulk of payment until the site is live and working for you.

Six to eight weeks, built around real production timelines.

I'd rather give you a timeline I can hit than an ambitious one I can't. Six to eight weeks accounts for the moving parts — Chetty's shoot, renders from Forma3D, and the back-and-forth that makes the site genuinely good rather than just done.

The actual launch date is yours to set. Many product launches are timed to certifications, manufacturing milestones, or trade events. Tell me when Penenator wants to be live, and we work backwards from there.

When you're ready, just say go.